Social media is here to stay, and online conversations are intensifying quickly. For those of you who work within communications and brand-building, it is important to start listening to what is being said about your organization and to join the conversation. At Infopaq, we can support you in those efforts, both with practical and strategic issues.
Monitor and follow-up
We monitor ongoing online conversations on your behalf. We take a closer look at what your customers and shareholders are saying about you. Does it correlate with the image that you wish to convey and communicate? This service includes a Media Partner from Infopaq, who will filter and package relevant information from social media for you. The material might create the basis for an analysis that would provide you with an important indication of how well you are succeeding with your social media communication.
Inventory analysis
Social media has changed our media landscape by giving us another communication channel to take into account. At Infopaq, we believe that you have a lot to gain by being well-prepared before you join in on the online conversations. Our inventory analysis answers your most basic questions, such as: What is being said about you, by whom and on what sites? We will also evaluate which social media channels are most important to your organization and help you identify the target groups that you are not currently reaching.
Campaign metrics and evaluation
Thorough campaign analyses or limited-time news stories are a natural aspect of our social media services. We take a look at how a campaign has evolved, and whether it has had an impact on your brand reputation. In order to gain perspective on the result, and to put it into the relevant context, we compare the outcome with, for example, those of competitors’ brands.
We monitor ongoing online conversations on your behalf. We take a closer look at what your customers and shareholders are saying about you. Does it correlate with the image that you wish to convey and communicate? This service includes a Media Partner from Infopaq, who will filter and package relevant information from social media for you. The material might create the basis for an analysis that would provide you with an important indication of how well you are succeeding with your social media communication.
Social media has changed our media landscape by giving us another communication channel to take into account. At Infopaq, we believe that you have a lot to gain by being well-prepared before you join in on the online conversations. Our inventory analysis answers your most basic questions, such as: What is being said about you, by whom and on what sites? We will also evaluate which social media channels are most important to your organization and help you identify the target groups that you are not currently reaching.
Thorough campaign analyses or limited-time news stories are a natural aspect of our social media services. We take a look at how a campaign has evolved, and whether it has had an impact on your brand reputation. In order to gain perspective on the result, and to put it into the relevant context, we compare the outcome with, for example, those of competitors’ brands.
Infopaq. Kongens Nytorv 22. DK-1050 København. Denmark. Phone +45 3699 0000. Fax +45 3699 0001.