“Infopaq helps us adjust our media image”
A press release that generates between 50 and 60 media references is a satisfying result, but how are we perceived by readers? Are the messages skewed? Is the tone negative, positive or neutral? Infopaq provides us with important answers to these questions, says Jack Frostad, head of information at If P & C in Norway.
If P & C uses Infopaq monitoring and analysis services. The daily media usually yields between 200 and 400 news items and articles per month. Media analyses provide an important tool in correcting the media image.
Media coverage only tells part of the story
“Infopaq looks through readers’ lenses and the results of their analyses reflect our actual media image, and how we are perceived by the public. Now and then, we get alarming news from Infopaq. The results of a media move might not be as successful as we had hoped, and the analysis confirms that. The analysis says more about our media image than the number of articles. Media coverage only gives you half-truths,” says Jack Frostad.
Media image is on the agenda
Among Infopaq Norway’s hundreds of clients, If P & C is the one that works the most comprehensively with goal and performance management within communications. The company’s widespread interest in media coverage stems from several factors: increasing awareness of its overall impact as well as the clear objectives.
“Senior management has media image on the agenda. They know that a favourable image needs to be cared for, and that it is not created by itself. They understand the importance of doing things right, and that it matters what the media writes about the company,” says Jack Frostad.
A press release that generates between 50 and 60 media references is a satisfying result, but how are we perceived by readers? Are the messages skewed? Is the tone negative, positive or neutral? Infopaq provides us with important answers to these questions, says Jack Frostad, head of information at If P & C in Norway.
If P & C uses Infopaq monitoring and analysis services. The daily media usually yields between 200 and 400 news items and articles per month. Media analyses provide an important tool in correcting the media image.
Media coverage only tells part of the story
“Infopaq looks through readers’ lenses and the results of their analyses reflect our actual media image, and how we are perceived by the public. Now and then, we get alarming news from Infopaq. The results of a media move might not be as successful as we had hoped, and the analysis confirms that. The analysis says more about our media image than the number of articles. Media coverage only gives you half-truths,” says Jack Frostad.
Media image is on the agenda
Among Infopaq Norway’s hundreds of clients, If P & C is the one that works the most comprehensively with goal and performance management within communications. The company’s widespread interest in media coverage stems from several factors: increasing awareness of its overall impact as well as the clear objectives.
“Senior management has media image on the agenda. They know that a favourable image needs to be cared for, and that it is not created by itself. They understand the importance of doing things right, and that it matters what the media writes about the company,” says Jack Frostad.
Infopaq. Kongens Nytorv 22. DK-1050 København. Denmark. Phone +45 3699 0000. Fax +45 3699 0001.