Infopaq’s analyses show the true impact of your publicity. The analyses are based on facts about how your organization’s messages and spokespeople have been portrayed in the media. They help you evaluate and see the true value of your PR work and can be used as a foundation for your communication strategy.
The analyses are based on monitoring of print, broadcast, online and social media that we conduct for you. They are specifically adapted to your needs and answer your questions regarding your publicity. For example, you can compare your media image with that of your competitors, track media trends, or evaluate specific campaigns and incidents.
Our experienced media analysts present their conclusions in person and discuss the results with you.
Publicity analysis
Does your communication reach your target groups with precision, and does your organization have the media image you want? Infopaq’s most comprehensive report provides increased insight into how you are perceived, enabling you to improve your future communications efforts. We help you to interpret the publicity, to compare the results with your competitors’ results and to put the mediascape in a broader perspective in order to draw conclusions that will help you continue building your brand.
Executive Report
Make sure that management is updated with the most important news stories in your industry, and that it knows what has been written about you in the media. Infopaq’s Executive Report keeps you and your company updated with the most important key figures regarding your communication. It contains an easy-to-understand report structure with visual presentations, such as charts and graphs, which clearly convey your media performance. In addition to facts, we also provide strategic guidance as we connect the results in the report to your business goals, showing your Return on Investment.
Journalist Audit
Infopaq’s Journalist Audits provide you with opportunities to improve your media image and enhance your media impact. We conduct in-depth interviews with key journalists and inform you about what they consider to have high news value. Furthermore, we provide you with concrete advice on how you should deliver your messages to key journalists. The results are discussed at a presentation or a workshop and presented in a written report.
Target group analysis and media recommendation
It is increasingly important to know your target groups in order to reach them through all the media noise. With the help of Infopaq’s target group analysis, you learn who your customers are in terms of geographic area, age, gender, income and family status. You will receive information about their media diet, their shopping behaviours, and how these factors vary among different target groups. The analysis helps you categorise your market and become more precise in your client communications. In addition to the analysis, we recommend media on which you can have an influence in order to reach your target groups.
The analyses are based on monitoring of print, broadcast, online and social media that we conduct for you. They are specifically adapted to your needs and answer your questions regarding your publicity. For example, you can compare your media image with that of your competitors, track media trends, or evaluate specific campaigns and incidents.
Our experienced media analysts present their conclusions in person and discuss the results with you.
Does your communication reach your target groups with precision, and does your organization have the media image you want? Infopaq’s most comprehensive report provides increased insight into how you are perceived, enabling you to improve your future communications efforts. We help you to interpret the publicity, to compare the results with your competitors’ results and to put the mediascape in a broader perspective in order to draw conclusions that will help you continue building your brand.
Make sure that management is updated with the most important news stories in your industry, and that it knows what has been written about you in the media. Infopaq’s Executive Report keeps you and your company updated with the most important key figures regarding your communication. It contains an easy-to-understand report structure with visual presentations, such as charts and graphs, which clearly convey your media performance. In addition to facts, we also provide strategic guidance as we connect the results in the report to your business goals, showing your Return on Investment.
Infopaq’s Journalist Audits provide you with opportunities to improve your media image and enhance your media impact. We conduct in-depth interviews with key journalists and inform you about what they consider to have high news value. Furthermore, we provide you with concrete advice on how you should deliver your messages to key journalists. The results are discussed at a presentation or a workshop and presented in a written report.
It is increasingly important to know your target groups in order to reach them through all the media noise. With the help of Infopaq’s target group analysis, you learn who your customers are in terms of geographic area, age, gender, income and family status. You will receive information about their media diet, their shopping behaviours, and how these factors vary among different target groups. The analysis helps you categorise your market and become more precise in your client communications. In addition to the analysis, we recommend media on which you can have an influence in order to reach your target groups.
Infopaq. Kongens Nytorv 22. DK-1050 København. Denmark. Phone +45 3699 0000. Fax +45 3699 0001.